an experienced City Lead
BALY — كربلاء
عن الوظيفة
We are looking for an experienced City Lead – Taxi Operations to lead Baly’s ride-hailing operations in Karbala.
The City Lead will be responsible for driving driver acquisition, activation, supply growth, field performance, and operational execution across the city. The role will lead the field sales and acquisition team, manage city-level targets and KPIs, and work closely with Hub and Operations teams to ensure sustainable marketplace growth.
This role requires a strong combination of sales leadership, field management, analytical thinking, and operational execution .
City Performance & Operations
Own the overall performance of Baly’s ride-hailing business in Karbala. Set and achieve city-level targets for driver acquisition, activation, supply, and retention. Monitor daily city performance and identify gaps against targets. Develop and execute action plans to improve driver supply and marketplace performance. Monitor market conditions and competitor activity and adjust strategies accordingly. Ensure effective execution of city-level operational and commercial initiatives.
Driver Acquisition & Growth
Lead the driver acquisition strategy across Karbala. Build and maintain a strong pipeline of qualified driver leads. Identify high-potential locations, communities, partnerships, and channels for driver acquisition. Oversee the complete acquisition funnel from lead generation → registration → onboarding → activation → first trip. Identify funnel drop-offs and implement initiatives to improve conversion. Develop driver reactivation and retention initiatives. Ensure acquisition efforts focus on quality drivers who are likely to activate and remain active.
Lead and manage Sales Officers, Promoters, and field acquisition teams. Set individual and team targets and establish clear performance expectations. Monitor team productivity and daily field activities. Conduct regular field visits and performance reviews. Coach team members on prospecting, communication, objection handling, and closing. Identify performance gaps and implement corrective or development plans. Build a high-performance culture focused on accountability and results.
Performance & Data Analysis
Own city-level KPIs and ensure consistent achievement of targets. Track and analyze key metrics including: Driver acquisition Registration Onboarding Activation First trips Conversion rates Driver supply Utilization Retention Use data to identify performance gaps and make informed decisions. Prepare daily, weekly, and monthly performance reports. Provide clear insights and recommendations to management.
Cross-Functional Collaboration
Work closely with Hub, Operations, Driver Customer Care, Customer Support, Finance, Marketing, and other relevant teams. Coordinate to resolve driver onboarding, activation, and operational issues. Share market and driver insights to improve processes and driver experience. Support city campaigns, recruitment events, and new operational initiatives. Ensure alignment between field activities and city business objectives.
Ensure all drivers meet company eligibility and documentation requirements. Maintain high-quality and accurate driver registrations. Monitor field teams to ensure compliance with company SOPs and policies. Prevent duplicate accounts, fraudulent documentation, and other non-compliant practices. Ensure all driver acquisition activities are conducted professionally and ethically.
3–5+ years of experience in Sales, Field Sales, Driver Acquisition, Operations, Recruitment, Logistics, Ride-Hailing, FMCG, or a similar environment. Proven experience managing and achieving sales, acquisition, or operational targets. Previous experience managing or supervising field teams. Strong leadership and people management skills. Strong sales, negotiation, communication, and persuasion skills. Strong understanding of sales funnels, KPIs, and performa