Senior Sales Consultant

Job description: Job Title: Senior Sales Consultant Company: TAO- BP Castrol Dealer Location: Basra Brief job description: The Senior Sales Consultant is responsible for driving profitable sales growth and expanding Castrol's market presence within the assigned territory. The role focuses on acquiring new customers, developing existing accounts, identifying market opportunities, increasing Castrol market share, managing the sales pipeline, preparing accurate sales forecasts, and achieving agreed volume, revenue, and profitability targets. Tasks & Reponsibilites: Lead Generation Identify potential customers and new business opportunities within the assigned market. Research and gather information on potential leads, industries, applications, and customers. Develop and maintain a qualified sales pipeline with clear opportunity values, probability, and expected closing dates. Spend significant time visiting customers and prospects, focusing on high-potential and strategic opportunities. Identify customers currently using competitor lubricant brands and develop plans to convert them to Castrol. Identify new sectors, applications, industries, and customer segments where Castrol can increase its market presence. Sales Presentations Reach out to prospects and conduct professional presentations on Castrol products, benefits, applications, and value propositions. Understand customer requirements and recommend appropriate Castrol products and solutions. Achieve monthly, quarterly, and annual sales targets. Develop customer-specific sales proposals based on technical, commercial, and operational requirements. Promote strategic Castrol products and increase product penetration within existing and new accounts. Negotiation & Closing Develop and use effective sales approaches and scripts to sell products in the most effective manner. Negotiate commercial terms within approved company policies and authorization limits. Convert qualified opportunities into confirmed orders and long-term business relationships. Manage the sales process from initial contact through quotation, negotiation, order confirmation, and delivery. Protect company profitability while achieving agreed sales and volume targets. Client Relationship Management Ensure high levels of customer satisfaction through excellent sales and customer service. Establish, develop, and maintain positive business and customer relationships. Develop existing customers by increasing product range, volume, and application coverage. Identify cross-selling and up-selling opportunities within existing accounts. Develop customer growth plans for key and high-potential customers. Maintain regular communication and customer visits to strengthen relationships and improve customer retention. Market Development & Castrol Growth Develop and implement plans to increase Castrol market penetration and market share within the assigned territory. Identify untapped markets, industries, applications, and customer segments with potential for Castrol growth. Identify and target customers currently using competing lubricant brands. Develop and execute competitor-conversion strategies to win new Castrol customers. Identify opportunities to introduce new Castrol products and applications to the market. Support management in developing initiatives to increase Castrol brand visibility, customer penetration, and sales volume. Continuously identify opportunities to expand Castrol's presence through new customers, new applications, and new business sectors. Sales Forecasting & Planning Prepare accurate monthly, quarterly, and annual sales forecasts based on customer demand, historical sales, market trends, and sales pipeline. Maintain a rolling sales forecast for the assigned territory. Provide accurate forecasts for expected orders, volumes, product requirements, and closing dates. Identify gaps between sales targets and forecast and develop corrective action plans. Coordinate with the sales and logistics team to en