Product Marketing Manager – Retail

About the Role We are looking for a Product Marketing Manager (Retail Banking) to own the go-to-market strategy for our consumer product portfolio at RTB Bank. You will be the voice of our retail products, from savings and current accounts to personal loans, auto loans, and card products, ensuring they are positioned to win in a competitive market. You will work closely with Product Development, Retail Operations, and our Digital & Brand teams to launch products, drive acquisition, and deepen customer relationships across our branch network and digital channels. What You'll Do Own the Retail Product Narrative: Develop positioning, value propositions, and messaging for all retail banking products tailored to Iraqi and Kurdish customer segments. Launch & Commercialize: Lead end-to-end product launches — from internal readiness and sales training to integrated marketing campaigns across digital, branch, outdoor, and WhatsApp channels. Drive Demand: Plan and execute data-driven marketing campaigns to achieve acquisition, activation, and retention targets. Enable the Frontline: Train branch staff, RMs, and contact center teams on product features, competitive advantages, and customer objection handling. Create the Content: Brief and approve all product collateral — brochures, sales sheets, website content, social assets, and scripts — ensuring full brand and regulatory compliance. Measure & Optimize: Track campaign ROI, cost-per-acquisition, and product-level customer satisfaction (NPS/CSAT); report monthly to leadership and recommend strategic adjustments. What You Need 3–5 years of experience in product marketing, brand management, or product management , preferably in banking, fintech, or financial services. Deep understanding of retail banking products (deposits, lending, cards) and the local Iraqi / Kurdistan market dynamics. Proven ability to translate complex financial products into simple, compelling customer messaging . Strong project management skills with experience leading cross-functional launches . Fluency in Kurdish, Arabic and English . Proficiency in Excel, campaign analytics, CRM, and marketing content workflows.